What Does Today’s Student Housing Say About Tomorrow’s Apartment Renters?
Developers planning housing for Gen Z should look to student housing for clues on how to best meet the needs of future tenants and must understand their particular cohort to attract them. For example, they don’t like a hard sell but they do require constant digital connectivity. Health and wellness amenities are important but so are podcast rooms, DIY spaces and “makerspaces.” And marketing on social media is a must.
